We are a proudly South African–Portuguese, family-owned business with over 25 years of expertise in the fishing industry.

In 2018, Anthony transformed generations of knowledge and passion into the very first Fabulous Fish store — a store that quickly became a customer favourite. Its success paved the way for a thriving franchise model that continues to grow.

Today, Fabulous Fish has expanded to 25 vibrant locations nationwide: 14 in the Cape Town area, 8 in Port Elizabeth, 2 in Gauteng, and 1 in KwaZulu-Natal — with most now operated by dedicated franchise partners. Our mission is to become South Africa’s most trusted and
loved fish and chips brand. With plans to double our footprint to 50 stores in the next three years, we remain committed to delivering outstanding quality, exceptional service, and the
authentic flavours our customers know and love.